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I led a complete rebranding for Coordilleras Barefoot Shoes, taking the brand from its original identity to a more distinctive, modern, and cohesive visual system.
The project covered the new brand identity, including the logo, visual language, typography, and overall art direction, as well as its application across social media and digital touchpoints. I also took the identity into the physical product itself, creating concepts for shoe customization and product interventions that make the brand feel more recognizable and intentional.
Beyond the visual identity, I developed concepts for the physical retail experience, exploring how the brand could translate into a store environment, and designed a high-converting product detail page (PDP) focused on clear communication, product education, trust, and conversion.
The result was a complete brand experience designed to work consistently across identity, product, retail, social media, and ecommerce.
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